“Dreamers Welcome” – Advertising Campaign with a Landscapes Turned Upside Down

Cream Electric Art is a multi-award winning creative production studio based in sunny Sydney. For the launch of the Dreamliner line of United Airlines in Australia, the Cream Electric Art studio carried out an advertising campaign that turns the world upside down. Entitled “Dreamers Welcome”, the campaign was directed by creative director Cameron Hearne, with photographer Jeffrey Milstein. These photomontages offer a surprising and previously unseen view: as a pop-up book, the landscapes occupy at the same time the foreground and the horizon, this time seen from the sky. Take a look at our gallery below and enjoy the view.